$1.8B Valuation Boost for AI Marketing Startup Profound in Series D Funding
· Technology · Bloomberg, TechCrunch
The New York-based AI marketing startup Profound has secured $180 million in its Series D funding round, valuing the company at $1.8 billion. The round was co-led by Sequoia Capital and Kleiner Perkins, with the announcement planned for Tuesday. Founded in 2024, Profound specialises in helping brands adapt their online marketing strategies for AI-driven consumer behaviour, particularly as users increasingly turn to AI chatbots like OpenAI’s ChatGPT and Google’s Gemini for web queries. Its software tracks brand mentions, context, and descriptions in AI-generated responses, offering insights to refine marketing approaches. To date, Profound has raised over $335 million. The funding signals growing investor confidence in AI-driven marketing solutions as consumer search habits evolve.
Why it matters
This development directly impacts digital marketing teams and brands worldwide, particularly those relying on AI tools for consumer engagement. Indian brands and marketing agencies may also benefit from adopting such AI-driven analytics to stay competitive in an evolving digital landscape. The funding could accelerate innovation in AI-powered marketing tools, reshaping how businesses engage with consumers online.
Read the original report — Bloomberg
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.