Adani Group Extends Financial Support to Kolkata Durga Puja Artists
· India · NDTV
The Adani Group has launched a support initiative for eight selected Durga Puja pandals across Kolkata. This program provides direct funding to the artisans and craftsmen responsible for creating the elaborate pandal structures and idols that serve as city landmarks during the festival. By targeting these specific pandals, the initiative aims to bolster the creative community behind the annual celebrations. The project focuses on ensuring that the traditional craftsmanship integral to the festival receives financial backing.
Why it matters
This initiative provides direct financial support to the artisans and creative workers who are central to the economic and cultural ecosystem of Kolkata's Durga Puja festival.
Read the original report — NDTV
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