Amazon Launches Free Agentic AI Workflows for Third-Party Sellers
· Technology · Economic Times, Reuters
Amazon introduced a new agentic AI service called 'workflows' for third-party sellers on its e-commerce platform on Wednesday. The service runs continuously to automate tasks such as alerting sellers to sudden rating declines or monitoring product pricing based on seller prompts. It integrates with sellers' existing AI tools like Amazon's Quick and Anthropic's Claude through plug-ins and stores seller profiles for custom recommendations on pricing, promotions, and inventory. The tool is free and optional, with sellers controlling how much personal data they share with Amazon, as stated by Mary Beth Westmoreland, Amazon's vice president of worldwide selling experience.
Why it matters
Third-party sellers on Amazon gain access to free automation tools that could reduce manual workload in managing listings and inventory. This may improve seller efficiency and competitiveness on the platform, particularly for small and medium-sized businesses relying on Amazon for sales.
Read the original report — Economic Times
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