Amazon Launches Text-Based Alexa Shopping Feature for U.S. Users
· Technology · TechCrunch, Engadget, Economic Times
Amazon is rolling out a new feature that allows select U.S. customers to chat with its Alexa AI agent over text messages for shopping assistance. The rollout arrives just ahead of the holiday shopping season as e-commerce platforms increasingly adopt text-based AI interactions. Users with access can utilize natural language queries to search for items, manage lists, compare products, check prices, and complete purchases. The system also supports image searches, allowing customers to upload photos of items or outfits to find similar listings on Amazon. Those not included in the initial rollout can join a waitlist, with broader availability planned in the coming weeks.
Why it matters
The new feature shifts e-commerce interactions toward conversational text, intensifying competition among tech platforms developing consumer-facing AI shopping agents.
Read the original report — TechCrunch
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