Anupam Mittal: India Is A Demanding Market For AI Companies
· Business · Times of India, Indian Express
Shaadi.com founder and Shark Tank India judge Anupam Mittal stated that India is not a cheaper version of the US, but a highly demanding market. He noted that global tech companies often fail in India by simply converting dollar prices to rupees without accounting for unique consumer behaviors like sharing subscriptions and seeking workarounds. Mittal argued that Indian consumers prioritize value and only pay when the outcome is significant. He suggested that AI companies currently entering the Indian market are being forced to rethink their value delivery models. According to Mittal, if an AI product succeeds in India by being useful and habit-forming, it is likely to perform well globally.
Why it matters
The assessment highlights the challenges global AI firms face in monetizing products in India, where consumers demand high value and innovation before committing to paid services.
Read the original report — Times of India
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.