Apple brings touch to the Mac, reversing years-old stance on touchscreen laptop
· Technology · CNBC, Bloomberg, News24
Apple has announced its first touchscreen laptop, the MacBook Pro with ProLED XDR Display, marking a major strategic reversal after years of resisting touchscreens on Mac computers. The new laptop features an OLED display with higher brightness, better colors, and wider viewing angles, powered by Apple's M5 Pro or Max chips. Running on MacOS rather than an iPhone or iPad operating system, the device allows users to manipulate videos and images directly through screen swiping. The 14-inch model starts at $2,899, while the 16-inch version begins at $3,399, with both models representing notable price increases from existing versions. Set to go on sale on November 6, the launch comes amid one of the worst slumps ever for the global laptop market, with overall shipments expected to drop 11% this year.
Why it matters
The introduction of touchscreens to the Mac lineup marks a significant hardware shift for Apple as the company faces rising memory costs and declining global PC shipments. The move directly impacts professional users and developers who must adapt software for touchscreen functionality.
Read the original report — CNBC
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