Apple Faces £2 Billion Lawsuit Over App Tracking Transparency
· Technology · The Hindu, Indian Express, Reuters
UK app developers have filed a £2 billion lawsuit against Apple in the Competition Appeal Tribunal, alleging that the company's App Tracking Transparency (ATT) system creates an unfair competitive advantage. Introduced in 2021, the feature requires apps to obtain user consent via a pop-up before tracking activity across third-party platforms. Claimants argue the system was implemented without proper consultation and imposes stricter requirements on third-party developers than on Apple's own advertising services. Similar probes into the ATT system have been opened by authorities in France, Germany, Italy, Romania, and Poland. Apple maintains that the feature was designed to provide users with control over their data privacy.
Why it matters
The lawsuit could force Apple to alter its privacy-focused advertising policies, potentially impacting revenue models for app developers and the tech giant's own ad business.
Read the original report — The Hindu
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