Apple Increases PC Market Share Despite Global Shipment Decline
· Technology · MacRumors, GSMArena
Apple's Mac shipments fell 11.3% to 5.9 million units in the third quarter of 2026, yet the company grew its global market share to 9.5%. This performance occurred against a broader industry downturn, with total PC shipments dropping 20.1% to 62.7 million units. IDC attributed the weak quarter to manufacturers securing inventory early to mitigate rising memory costs, alongside supply pressures linked to AI data center expansion. While Apple retains fourth place in vendor rankings, analysts warn that a weakening economy may continue to suppress demand into 2027.
Why it matters
Apple's ability to gain market share in a shrinking PC sector demonstrates brand resilience even as rising component costs and economic uncertainty pressure the broader technology industry.
Read the original report — MacRumors
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.