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Apple Launches $299 HomeView Display to Challenge Google and Amazon

· Technology · Bloomberg, NDTV

Apple introduced a new $299 HomeView display, positioning it as a direct challenge to Google and Amazon in the smart home market. The company also unveiled an upgraded Apple TV 4K set-top box, expanding its connected-home lineup. Apple chief operating officer Jeff Williams described the products as integral to the home ecosystem, emphasizing their role in integrating with existing services. The devices will be available in the United States starting in spring.

Why it matters

Apple's new HomeView display directly competes with established rivals Google Nest and Amazon Echo Show, reshaping the smart home landscape. Indian consumers will gain more options in the connected-device market, potentially driving price adjustments and feature innovation across the sector.

Read the original report — Bloomberg

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