Apple Music redesign reveals logo born from mineral oil and sound waves
· Technology · ThePrint
Apple Music unveiled a new visual identity featuring a dynamic logo generated from sound waves passing through a tank of mineral oil. The transformation was executed in collaboration with musician Fred Again.. The digital ripple effect renders the brand's emblem as liquid sound, blending audio and visual design into a single moving element. The initiative marks a significant shift in how streaming platforms conceptualize brand identity beyond static imagery.
Why it matters
The redesign directly impacts the millions of daily Apple Music subscribers who will encounter the new logo across apps, marketing, and devices, signaling a fresh brand direction for the service.
Read the original report — ThePrint
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