Apple Plans $2,000 Foldable iPhone Ultra for High-End Market
· Technology · MarketWatch, Indian Express, Hindustan Times
Apple is preparing to launch a new high-end device, the foldable iPhone Ultra, with a starting price expected to be near $2,000. The company's upcoming event on Wednesday is also anticipated to feature the standard iPhone 18 and 18 Pro models. This move signals a strategic push by the manufacturer to capture the premium segment of the smartphone market. Specific technical details regarding the new devices remain limited.
Why it matters
The introduction of a $2,000 smartphone represents a significant shift in pricing strategy for Apple, potentially setting a new benchmark for premium mobile hardware.
Read the original report — MarketWatch
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