Apple's Foldable iPhone Duo Launch Sees Strong Demand with $1,999 Starting Price
· Technology · CNBC, Financial Times
Apple's iPhone Duo, its first foldable phone, launched with preorders beginning Friday and launch-day pickup inventory selling out quickly. The device starts at $1,999 and exceeds $3,000 at the 2TB storage tier, establishing a new price point above the Pro and Pro Max models. Online delivery estimates have already slipped into late January due to high demand. Apple described the pre-order demand as 'nothing short of extraordinary' and is working to fulfill orders as rapidly as possible. Analysts believe the Duo could boost Apple's average selling prices through trade-ups and a halo effect across the iPhone lineup. Foldables are projected to represent over 2% of global smartphone units but nearly 7% of industry revenue this year.
Why it matters
The strong early demand for Apple's expensive foldable iPhone highlights the company's ability to monetize innovation among premium customers. It signals a potential shift in smartphone profitability toward high-value, low-volume devices like foldables.
Read the original report — CNBC
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