Apple's new boss starts with big gamble on costly first folding iPhone
· Technology · BBC News
Apple has unveiled its first foldable iPhone, dubbed the Duo, at its annual product release event. The device features a book-style format that resembles a small iPad when unfolded and a wider iPhone when closed. With a starting price of $2,000 and scaling up to $3,200, the Duo is the largest and most expensive iPhone ever released by the company. John Ternus introduced the new device during his second week as Apple's chief executive following Tim Cook's departure. The company also announced the standard iPhone 18 and iPhone 18 Pro, starting at $1,200 and $1,300 respectively.
Why it matters
This high-priced foldable launch tests consumer demand for premium form factors as Apple seeks a major new revenue driver amid criticism over a lack of recent hardware innovations.
Read the original report — BBC News
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