Apple Slashes iPhone 17 Prices to Rs 99,999 on Flipkart Days Before iPhone 18 Launch
· Technology · Forbes, Investing.com
Apple has further reduced the price of the iPhone 17 Pro Max to Rs 99,999 on Flipkart, just days before the upcoming iPhone 18 series release. The iPhone 16’s price has also dropped to Rs 36,005, according to India Today and Forbes. These discounts follow a trend of aggressive pricing ahead of new model launches, aiming to clear older stock and attract buyers. The move could intensify competition in India’s premium smartphone market, where brands like Samsung and OnePlus frequently offer steep discounts. Whether this strategy boosts sales or accelerates inventory turnover remains to be seen as Apple prepares for the iPhone 18’s debut.
Why it matters
Indian consumers stand to benefit from lower prices on older iPhone models, though the discounts may also signal Apple’s push to clear inventory before the iPhone 18 launch. Retailers like Flipkart gain from higher footfall, while competitors in the premium smartphone segment face pressure to match or exceed these price cuts to retain market share.
Read the original report — Forbes
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