Apple Smartphone Sales Grow Despite Global Market Contraction
· Business · MacRumors, TechRepublic
Apple has achieved sales growth in India, Latin America, and Europe even as the broader smartphone markets in these regions contracted. In India, Apple saw a 15% rise in sales between March and August, outperforming rivals like Samsung and OPPO, which grew by only 4%. Counterpoint Research attributes this performance to strong demand for the iPhone 17 and effective affordability promotions. While the Indian market is expected to decline by 13% overall in 2026, Apple remains a dominant player in the premium segment. Global recovery for the smartphone sector is not expected until at least 2028 due to constrained memory supply and elevated prices.
Why it matters
Apple's ability to capture market share in a shrinking global smartphone sector highlights the brand's resilience and the growing demand for premium devices in emerging markets like India.
Read the original report — MacRumors
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.