Apple Sued in UK for £2 bn Over App Tracking Rules
· Technology · Economic Times, Reuters
Apple has been sued in London by a group of app developers for £2 bn, claiming its App Tracking Transparency feature unfairly restricts third‑party developers while favouring Apple’s own advertising services. The complaint was filed at the Competition Appeal Tribunal on Thursday. Apple says the feature was introduced to give users control over cross‑app tracking. Plaintiffs, led by former Competition and Markets Authority official Ann Pope, contend the rules impose stricter requirements on third parties than on Apple’s services. Apple has not yet responded to the lawsuit. The case follows earlier regulatory scrutiny, including a settlement with German authorities last month.
Why it matters
The outcome could alter data‑tracking practices on iOS, affecting app developers and advertisers that depend on mobile advertising revenue, including those operating in India.
Read the original report — Economic Times
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