BackBlack Campaign Encourages Grassroots Donations for Black-Led Nonprofits
· World · The Independent, Fortune
The BackBlack initiative is encouraging everyday donors to support Black-led nonprofits during the month of August. Founder Floyd Jones stated that the campaign has directed over $12 million to such organizations over the past three years. While the initiative previously focused on traditional donors, this year's effort includes outreach to Black Gen Zers through content creators. The campaign seeks to counter research findings that suggest funding for smaller, Black-led nonprofits did not significantly increase following the 2020 racial reckoning. Organizers emphasize that the goal is to empower small-scale donors, with most contributions historically falling under $100.
Why it matters
The campaign targets a funding gap for smaller, Black-led organizations that have historically struggled to attract significant capital compared to larger charitable institutions.
Read the original report — The Independent
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