BCCI Names Campa, SBI Life and ChatGPT as Associate Partners
· Sports · Sportstar, NDTV Sports
The BCCI has announced Campa, SBI Life, and ChatGPT as associate partners for India's home international cricket through March 2028. Valued at over Rs 130 crore across two seasons, the new deals mark a 44 per cent increase compared to the previous commercial cycle. The partnerships will officially commence with India's upcoming home series against the West Indies. BCCI President Mithun Manhas and Secretary Devajit Saikia stated that the valuation growth reflects strong brand confidence in Team India and the board's commercial reach.
Why it matters
The expanded sponsorship portfolio generates substantial revenue for Indian cricket while integrating major beverage, insurance, and artificial intelligence brands into bilateral series.
Read the original report — Sportstar
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