Bengal Tourism Ad Features Global Destinations Instead of West Bengal
· India · India Today, Zee News
A promotional advertisement for West Bengal tourism has drawn criticism for showcasing locations in Russia and Rio de Janeiro rather than sites within the state. The campaign features international landmarks, leaving viewers without visuals of the intended destination. The report does not specify the agency responsible for the creative direction of the advertisement. The state government has not yet issued a formal response regarding the choice of imagery.
Why it matters
The campaign fails to promote West Bengal's actual tourist attractions, potentially undermining the state's efforts to boost local tourism revenue.
Read the original report — India Today
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.