Bengaluru Couple Quits IT Jobs To Launch Meal Startup Wellfed
· Business · India Today, LiveMint
Bengaluru residents Diya Krishnakumar and Adithya Natarajan left their corporate IT jobs in September 2024 to launch Wellfed, a healthy meal subscription startup. The couple invested Rs 15 lakh from personal savings to start the venture after struggling to find affordable, home-style food during long work hours. Between January and September 2026, the company recorded revenue of Rs 56 lakh while serving over 55,000 meals to more than 1,500 customers in Bengaluru. Their initial team consisted of six members, including a nutritionist, a cook, a delivery person, and a steward. The enterprise addresses the dietary challenges faced by working professionals seeking simple, protein-rich everyday meals such as dal, vegetables, and roti.
Why it matters
The venture demonstrates how urban professionals are turning common lifestyle pain points into viable D2C food startups, tapping into the growing demand for convenient meal subscriptions in Indian tech hubs.
Read the original report — India Today
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