BJP Launches Online Meme Campaign Targeting Critics as Dimagi Naxals
· India · India Today, Hindustan Times
The Bharatiya Janata Party has launched an aggressive online social media campaign utilizing pop culture references from films and web series like KGF, Mirzapur, and RRR. The campaign targets opponents and critics labeled as Dimagi Naxals, a term coined by Prime Minister Narendra Modi during his Independence Day speech. Several state party units, including Jammu and Kashmir, Chhattisgarh, and Madhya Pradesh, have repurposed movie clips to push the political narrative. Opposition parties and social media users have heavily criticized the campaign, arguing it reflects an intolerance toward dissent. The rollout marks the first major online push under the party's newly constituted social media team led by Deepak Mhaskey.
Why it matters
Highlights a major shift in the ruling party's digital communication strategy and intensifies political polarization over the definition of dissent in India.
Read the original report — India Today
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