BJP Revamps Leadership Team to Connect With Younger Voters
· India · Hindustan Times, Indian Express
The Bharatiya Janata Party has announced a major organisational reshuffle, retaining BL Santhosh as national general secretary while bringing back veteran RSS leader Ram Madhav. The move aims to balance ideological continuity with a generational shift ahead of upcoming assembly elections, particularly in Uttar Pradesh. The party has also replaced IT cell head Amit Malviya with Deepak Mhaske, signaling a strategy to overhaul its social media narrative. Party leaders stated the changes are intended to address public concerns, including those related to recent paper leaks.
Why it matters
This leadership overhaul is a strategic attempt by the BJP to manage anti-incumbency and improve its digital outreach before key state assembly elections.
Read the original report — Hindustan Times
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