Bombay HC Orders Takedown of AI Images Infringing Ananya Panday's Rights
· Entertainment · Times of India, Indian Express
The Bombay High Court granted Ananya Panday interim relief, ordering the immediate takedown of AI-generated content that violates her privacy and personality rights, citing infringement of her right to privacy, publicity, and moral protection. The court's ad-interim directive targets objectionable content across platforms, requiring businesses to cease using her images and AI-made material without consent. Justice Madhav Jamdar noted the content infringed her right to live with dignity while the actress sought protection from unauthorized commercial exploitation. The Delhi High Court's recent Kriti Sanon ruling, limited to specific URLs and content types, underscores the legal distinction between personal image misuse and permissible news or fan content. Platforms have three weeks to submit user details and IP records as the court emphasized its order does not cover legitimate reporting or parody.
Why it matters
The ruling establishes a legal precedent protecting Bollywood celebrities' digital likeness, forcing platforms to actively remove non-consensual AI deepfakes and images, directly impacting Ananya Panday and similar stars against unauthorized commercial use.
Read the original report — Times of India
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