Bose Acquires Headphone Maker Skullcandy to Expand Consumer Reach
· Technology · Engadget, Gadgets360
Bose has acquired rival audio company Skullcandy to reach a wider audience across sports, gaming, music, and fitness. Skullcandy will operate as a separate brand under Bose's consumer audio business from its founding location in Park City, Utah. Financial terms of the acquisition were not disclosed in the company's press release. The two brands have previously collaborated on products such as the Skullcandy Crusher 1080 headphones featuring Sound by Bose. Following the deal, Skullcandy will retain access to Bose technology and resources to support its ongoing development.
Why it matters
The acquisition positions Bose to capture a younger, more lifestyle-oriented demographic by combining its premium active noise-cancellation technology with Skullcandy's market reach.
Read the original report — Engadget
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