Bose Launches $99 Noise-Cancelling Wired Earbuds in Rare Category Return
· Technology · Billboard, Hypebeast, Indian Express
Bose is returning to the wired audio market for the first time in over a decade with the introduction of the Bose Noise Cancelling Wired Earbuds, priced at $99. Announced on Monday, September 28, the USB-C earphones cater to a resurgence of interest in wired listening among younger consumers. The new earbuds feature active noise cancellation powered by Bose QuietControl technology, lossless audio support for 24-bit/48kHz playback, and an in-line remote. Because they draw power directly from a connected phone, tablet, or computer via USB-C, they operate without Bluetooth pairing, companion apps, internal batteries, or charging cases. The earbuds will be available in black, white smoke, and a limited-edition dewdrop mint color.
Why it matters
The product launch targets a growing demographic of consumers seeking plug-and-play simplicity and lossless audio without the hassle of battery management or Bluetooth pairing.
Read the original report — Billboard
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