Call of Duty Modern Warfare 4 aims to win back players after sales slump
· Entertainment · BBC News, The Guardian
Call of Duty Modern Warfare 4 is positioned as a return to form after 2025's Black Ops 7 dropped to seventh place in US sales according to Circana data and eighth in the UK. The publisher has removed controversial cosmetic skins tied to pop culture crossovers following fan complaints and allowed players to disable them. Activision is investing heavily in promotion, including a Shoreditch pop-up street installation and partnerships with Mr Beast and Baller League. The game launches just weeks before Grand Theft Auto 6, which analysts say intensifies pressure on the franchise to prove its staying power.
Why it matters
Fans who abandoned the series last year now have the option to turn off novelty skins, directly addressing the most complained-about feature and potentially rekindling player trust ahead of the GTA 6 launch.
Read the original report — BBC News
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