Celebrity Investors Back 34 Indian Startups Across 49 Funding Rounds
· Business · Economic Times, TechCrunch
Prominent Bollywood actors and cricket figures backed 34 Indian startups across 49 funding rounds totaling $458 million between 2021 and 2026. A Tracxn report identified ten celebrities with the highest number of disclosed startup investments, featuring Shilpa Shetty Kundra, Alia Bhatt, Shraddha Kapoor, Sachin Tendulkar, Virat Kohli, and MS Dhoni. Shilpa Shetty Kundra led the group with participation in ten funding rounds across sectors including health foods, tech solutions, and personal care. Her portfolio includes early-stage backing in beauty unicorn Mamaearth, which made its stock market debut on the NSE in November 2023.
Why it matters
Celebrity capital injections provide vital early-stage funding and mainstream visibility for emerging Indian consumer brands and tech startups.
Read the original report — Economic Times
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