Citigroup Projects Meta's Muse AI Assistant to Hit $27 Billion in Revenue by 2030
· Technology · Economic Times, MarketWatch
Citigroup estimates that Meta's AI personal assistant Muse could generate more than $27 billion in annual revenue by 2030. The brokerage projects this figure will comprise roughly $23 billion from transaction-related revenue and $4.5 billion from subscriptions. Muse has accumulated 6.6 million downloads and 1.8 million daily active users since its launch on September 8. Citi reports that Muse is positioning itself as the new front door to the internet by helping users search, compare, and transact online. Meta's stock has risen over 20% since the debut of Muse, bringing the company close to a $2 trillion market valuation as competition grows from OpenAI, Google, and Anthropic.
Why it matters
The rapid adoption of AI personal assistants like Muse signals a major shift in digital commerce and user search habits, intensifying competition among big tech platforms for consumer dominance.
Read the original report — Economic Times
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