Consumer Durables and Electronics Makers Target Premium Segment for Festive Demand
· Business · Moneycontrol
Consumer durables and electronics manufacturers are shifting their focus toward high-end products to drive growth during the upcoming festive season. Companies are introducing premium models with advanced features to capture the growing demand from affluent consumers in urban India. This strategy comes as brands seek to maintain margins despite intense competition in the entry-level market. Retailers are deploying targeted marketing campaigns and financing offers to encourage the purchase of expensive gadgets and home appliances.
Why it matters
The shift toward premiumisation reflects a change in Indian consumer spending behavior and could significantly impact the revenue growth of major electronics brands.
Read the original report — Moneycontrol
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