Deep Localisation Key To Sustainable Business In India: Maruti Suzuki Chief
· Automobile · NDTV
Maruti Suzuki Chairman Hisashi Takeuchi stated that achieving deep localisation is essential for building a sustainable business in India. He highlighted that the automaker is now the third largest in the Indian automotive market and is preparing for expanded global exports. To compete internationally, Takeuchi emphasised the need to match worldwide benchmarks in product quality, cost-efficiency, and productivity. The company continues to source a significant majority of its components domestically to maintain cost competitiveness.
Why it matters
This strategy directly impacts domestic component suppliers and the broader Indian manufacturing sector, as Maruti's export push requires high standards in cost and quality.
Read the original report — NDTV
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