Disney+ Hikes Subscription Rates Fourth Time in Four Years
· Entertainment · Variety, Engadget
Disney+ has raised its monthly subscription prices in the United States, marking the fourth price increase since March 2021. The basic ad-free tier now costs $13.99 monthly, up from $11.99, while the premium ad-free tier is $22.99, increased from $20.99. The ad-supported tier remains unchanged at $7.99 monthly. The price adjustments apply to new and returning subscribers immediately, with existing members seeing the change within approximately three months.
Why it matters
The price hikes increase the cost of Disney's streaming service for millions of subscribers, reflecting the company's strategy to offset rising content production costs and compete in a crowded market. Existing and new subscribers face higher monthly outlays for ad-free access.
Read the original report — Variety
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