Facebook Tests Reels-First User Experience in India
· Technology · TechCrunch, Gadgets360
Meta has begun testing a new Facebook user interface in India that directs users into full-screen video upon opening the app, placing Reels front and center. First outlined in July by Facebook head Tom Alison, the test aims to deliver a video-forward experience in video-heavy markets outside the United States. Users included in the test can opt out and revert to the classic feed, which remains accessible as a secondary tab. India serves as a key testing ground for Meta's short-form video initiatives, following earlier Instagram Reels tests after the 2020 TikTok ban. Company figures indicate that 97% of surveyed Indian users watch video daily, with India representing Facebook's largest market with over 400 million users.
Why it matters
The test signals Meta's aggressive push to pivot its core social platform toward short-form video consumption in its largest global user market.
Read the original report — TechCrunch
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.