FMCG Majors Eye Stake in Farmley at ₹2,000 Crore Valuation
· Business · Business Standard
Major fast-moving consumer goods companies are exploring a potential investment in the Delhi-based healthy snacking startup Farmley. The proposed deal values the company at approximately ₹2,000 crore. Farmley operates in the dry fruits and nuts segment, competing with both established brands and unorganized players. The startup has been scaling its distribution network and product portfolio to capture growing consumer demand for healthier snack alternatives. The company has not yet confirmed which specific FMCG firms are involved in the discussions.
Why it matters
A successful deal would signal continued investor interest in the Indian healthy snacking sector and provide Farmley with the capital needed to expand its retail presence against larger incumbents.
Read the original report — Business Standard
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