Gen Z Consumers Drive Shift Toward Cold Customised Drinks
· Business · BBC News, The Guardian
Starbucks reports that three out of every four drinks sold are now cold, reflecting a significant shift in consumer preferences among Gen Z. Younger customers increasingly opt for customisable iced beverages, such as refreshers and protein shakes, over traditional hot coffee. Analysts note that these drinks serve as a form of self-expression and control for younger buyers, who are willing to pay a premium for visual appeal and personalisation. Competitors like Dunkin' are also adjusting their strategies by partnering with celebrities to promote similar cold, customisable options.
Why it matters
This shift forces major coffee chains to pivot their business models toward cold, highly customisable menu items to maintain relevance and profit margins with younger demographics.
Read the original report — BBC News
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