Gold price dip drives 25% sales surge at Senco, fuels Dhanteras jewellery rush
· Business · Times of India, Indian Express
A decline in gold prices on Dhanteras spurred heavy footfall at jewellery stores, with Senco Gold & Diamonds reporting a 25% sales growth by value and 10‑12% more visitors than last year. Kalyan Jewellers saw its 22‑car gold price drop Rs 235 to Rs 13,150 a gram, drawing lighter pendants, bangles and first‑time buyers in Jaipur, Dehradun and Raipur. Amazon India recorded over 20% rise in new jewellery shoppers, while Flipkart Minutes noted gold coins and bars orders more than doubling. Meanwhile, Maruti Suzuki expects to deliver about 30,000 vehicles on Dhanteras, down from 41,000 in 2025, as overall car sales in the festive season topped 4 lakh vehicles, surpassing the 3.5 lakh target of the previous year. Giva’s 9‑carat line, launched four months ago, now contributes a quarter of its revenue, reflecting shifting buyer preferences toward lightweight designs. The dip has reinforced gold’s status as a store of value, according to Rama Krishna Jewellers and GJEPC chairman Kirit Bhansali.
Why it matters
The price‑driven demand surge benefits retailers like Senco, which saw sales jump 25%, and expands market reach into smaller cities through e‑commerce platforms, boosting overall festive revenues. First‑time buyers, especially in Jaipur, Dehradun and Raipur, are entering the market, and the growing popularity of 9‑carat and lab‑grown diamond pieces diversifies consumer spending, creating new revenue streams for manufacturers and exporters. Automakers also reap the festive boost, with Maruti Suzu
Read the original report — Times of India
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