Google Modifies Spam Policy in EU to Avoid Antitrust Fines
· Technology · Economic Times, Indian Express
Google has updated its spam policy in the European Union to address antitrust concerns regarding its search ranking practices. The changes specifically target parasite SEO, where third-party content is published on host sites to manipulate search results. Starting August 30, manual demotion actions will not apply to users within the European Economic Area, including Iceland, Norway, and Liechtenstein. The company remains under scrutiny by the European Commission under the Digital Markets Act, which carries potential fines of up to 10% of global annual turnover.
Why it matters
This policy adjustment is a direct response to EU regulatory pressure, demonstrating the significant impact of the Digital Markets Act on how global tech giants operate in Europe.
Read the original report — Economic Times
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