Harman Launches Drops Music App Featuring Short Snippets and Social Sharing
· Technology · TechCrunch, The Mobile Indian
Harman, a subsidiary of Samsung, has launched a new music discovery application called Drops on iOS and Android in the US. The app utilizes a vertical-scrolling format where users swipe through 10-to-30-second song clips accompanied by lyrics, album artwork, and artist photos. Users can interact with tracks through likes, comments, reposts, and direct messages, while integrations with Apple Music, Qobuz, and TIDAL allow playback of full songs. The platform does not use generative AI for audio or visuals, instead licensing original content and paying rights holders through partnerships with Universal Music Group, Beggars Group, Empire, and Symphonic.
Why it matters
The platform introduces a TikTok-style discovery format to the music streaming industry while bypassing generative audio. Major music labels stand to benefit from new promotional channels that connect short audio snippets directly to full streaming services.
Read the original report — TechCrunch
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