Hello Kitty Company Cuts Ties With Japanese Spy Show After China Outcry
· World · The Guardian, BBC News
Sanrio, the company behind Hello Kitty, has ended its commercial association with the Japanese TV drama Vivant and apologised after Chinese state media and netizens condemned the show. The company stated its decision was due to the drama containing elements inconsistent with Sanrio's core values of care and harmony. The backlash began after Chinese state media criticised the show's portrayal of ruthless Chinese agents using torture methods. These methods were described as similar to those used by Japanese troops against Chinese civilians during World War II. An episode on October 4 depicted a Chinese agent cutting off an intelligence officer's fingers and stabbing him.
Why it matters
This incident highlights the growing sensitivity around cultural portrayals in media and the potential for diplomatic and commercial repercussions amid strained relations between China and Japan. It shows how companies navigate geopolitical tensions to protect brand image and market access.
Read the original report — The Guardian
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