IAB tech lab unveils new standard to let publishers opt out of AI training data
· Technology · Business Standard
The Interactive Advertising Bureau (IAB) Tech Lab has introduced a new open standard called ContentRA that enables publishers to opt out of having their content used for artificial intelligence model training. The standard aims to address growing industry concerns about unauthorized use of proprietary content by AI systems. ContentRA leverages a tag-based mechanism similar to robots.txt, allowing content owners to specify permissions for AI crawlers. The initiative is backed by major publishers and tech companies seeking to establish clearer boundaries around content usage.
Why it matters
The new standard directly impacts media companies and content creators by giving them technical control over how their articles and media are used to train AI models, potentially reshaping the relationship between content owners and AI developers.
Read the original report — Business Standard
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.