Indian Media Landscape Post-Liberalisation: A Performance Review
· Business · Business Standard
The Indian media industry has undergone a significant transformation since the economic liberalisation of 1991, shifting from a state-dominated sector to a highly competitive, private-led market. Increased private investment has led to a proliferation of news channels and digital platforms, offering audiences a wider variety of content than ever before. However, this growth has also introduced challenges regarding the sustainability of business models and the quality of journalism in a crowded, ad-driven environment. The transition has fundamentally altered how news is produced, consumed, and monetised across the country. The report highlights that while access to information has expanded, the structural pressures of the market continue to shape editorial priorities.
Why it matters
The evolution of the media sector directly impacts the quality of public discourse and the nature of information available to Indian citizens. It determines how effectively the media can hold institutions accountable while navigating the financial demands of a competitive digital-first economy.
Read the original report — Business Standard
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.