Instagram Launches Dedicated Apple TV App With Reels And Longer Videos
· Technology · MacRumors, Mashable
Instagram launched its native Apple TV app on October 23, 2026, bringing Reels, longer creator videos, and live shows to Apple's streaming device for the first time. The app, version 66.0 of Instagram, requires tvOS 26.0 or later and is now available on the Apple TV App Store. Users can watch content from their favorite creators, discover videos, and resume watching across devices, with Instagram describing the experience as a way to watch together with friends and family on television. This marks Instagram's expansion beyond mobile and iPad platforms, following earlier testing on Amazon Fire TV in December 2025, Google TV in February 2026, and Samsung smart TVs in June 2026. The app's initial experience organizes Reels into interest-based channels with automatic video playback, while also incorporating the longer videos and live series outlined by Meta in June 2026.
Why it matters
Apple TV users gain access to Instagram's full video ecosystem—Reels, longer creator content, and live shows—directly on their television, extending Meta's video experience beyond mobile and tablet devices.
Read the original report — MacRumors
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