Instagram Tests 90‑Minute Horizontal Videos for Creators
· Technology · Hollywood Reporter, Variety
Instagram is testing 90‑minute horizontal videos for creators and podcasters, as confirmed by a former platform engineer. The trials, launched in the U.S. in May 2024, let creators upload landscape content up to 90‑minutes long, matching YouTube’s standard video length. Users reported seeing the new format in their feed and explore sections, with the feature appearing as a button on the upload screen. The change could help podcasters host longer audio‑focused episodes directly on the platform, potentially expanding reach without moving to external services.
Why it matters
Creators and podcasters gain a native, longer‑form video space on Instagram, reducing reliance on YouTube while offering audiences a mobile‑first viewing experience. The shift also opens a new monetization pathway for content‑driven creators who previously had to use third‑party hosting.
Read the original report — Hollywood Reporter
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