iPhone 18 Pro Normalizes ₹1 Lakh Smartphones In India
· Technology · India Today, Gadgets360, Indian Express
The upcoming iPhone 18 Pro reflects a shift in India's smartphone market, where ₹1 lakh devices are no longer unthinkable. Apple has played a key role in acclimatizing Indian consumers to premium pricing through better cameras, displays, and AI features. The psychological ceiling for smartphone spending has risen steadily from ₹10,000 a decade ago to ₹40,000 and now beyond ₹1 lakh. While not everyone can afford such devices, a growing segment views them as aspirational purchases alongside premium laptops and TVs.
Why it matters
This trend reflects changing consumer behavior and the increasing centrality of smartphones in daily life.
Read the original report — India Today
Join us on Telegram
Breaking news the moment it lands. At 10,000 members we ship the Android app.