Jaguar Land Rover Unveils First Electric Range Rover Priced at £154,070
· Automobile · Bloomberg, Car and Driver
Jaguar Land Rover has announced that its first electric Range Rover will start at £154,070, equivalent to $208,420. The pricing strategy aims to test wealthy consumers' demand for a battery-powered luxury sport utility vehicle. Nigel Blenkinsop leads the development details for the vehicle. Further specifications regarding battery range and delivery timelines were not immediately detailed in the announcement. The luxury automaker is positioning the new model to compete in the expanding electric vehicle market.
Why it matters
Luxury automotive buyers face a six-figure entry point for Jaguar Land Rover's flagship electric vehicle, setting a high benchmark for the brand's transition to electrification.
Read the original report — Bloomberg
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