JioHotstar Launches Overseas in UK, Canada and Singapore for Diaspora
· Business · Bloomberg, Indian Express, Telegraph India
JioHotstar, India's largest video streaming platform run by Mukesh Ambani's Reliance group, is expanding overseas for the first time with launches in the UK, Canada and Singapore. The move targets the millions of Indian diaspora viewers in these markets who currently rely on VPNs or limited content libraries to watch Indian entertainment. By offering a localised overseas service, JioHotstar is positioning itself against international players like Netflix and Disney+ in a battle for Indian-language content viewers abroad. The expansion comes as the platform seeks new revenue streams beyond its saturated Indian market.
Why it matters
JioHotstar's overseas push opens a new revenue stream for Reliance and gives the Indian diaspora a legal, easy way to stream Indian shows, movies, and live sports — while testing whether Indian OTT players can compete with global platforms in their home markets.
Read the original report — Bloomberg
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