John Abraham Named Strategic Advisor for Indian Superbike League
· Sports · Bollywood Hungama, NDTV Sports
Actor and motorcycle enthusiast John Abraham has joined the Indian Superbike League (ISBL) as Strategic Advisor, aiming to merge motorsport with entertainment and pop culture. The FMSCI-sanctioned franchise-based championship will feature Pro, Amateur, Female Riders, and Rookie classes. CEO Pranav Bakre and anchor investor Avi Jain said the league seeks to create a commercially sustainable ecosystem for Indian riders. Further details on teams, formats, and venues will follow.
Why it matters
The move could accelerate mainstream interest and investment in Indian superbike racing, offering a structured pathway for domestic talent.
Read the original report — Bollywood Hungama
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