KPop Demon Hunters Blind‑Bag Figurines Turn Into Backpack Charms
· Entertainment · Billboard, BBC News, Forbes
KPop Demon Hunters fans can attach a blind‑bag collectible figurine to everyday gear via a metal clip that works on backpacks, lunch bags, zippers, keys and purses. Each blind bag holds one of nine fully sculpted characters—including Rumi, Mira, Zoey, Jinu, Abby, Mystery, Romance, Baby and the Blue Tiger Derpy—with the exact figure being random. At about three inches tall, the statuettes come with stickers, a door hanger and a clip, and are aimed at children four and up, though adults can also use them. The charms are part of an expanding KPop Demon Hunters merchandise line that includes dolls, phone huggers and books. Netflix reports the original film has reached 600 million views, making it the platform’s most‑watched original, and the series will headline a 2027 world concert tour with AEG Presents.
Why it matters
The merchandise offers fans a personalized way to brand school items while riding the wave of the hugely popular Netflix‑produced KPop Demon Hunters series, potentially driving sales for associated consumer products.
Read the original report — Billboard
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