Kylian Mbappé Leaves Nike To Join Sports Brand On
· Sports · Financial Times, Bloomberg
Footballer Kylian Mbappé has signed an endorsement deal with the Swiss sports brand On, ending his long-standing partnership with Nike. This move is part of the company's strategy to expand its footprint in the professional football market. The brand aims to leverage the player's global profile to challenge established competitors in the sports apparel industry.
Why it matters
The partnership marks a significant shift in the sports marketing landscape, as a challenger brand seeks to disrupt the dominance of traditional giants in football.
Read the original report — Financial Times
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