Lego Reports Record First-Half Revenue Driven By World Cup Range
· Business · The Independent, Reuters, MarketWatch
Lego reported a 21% increase in revenue to 41.9 billion Danish kroner for the first half of 2026, reaching a new record. Pre-tax profits rose by one-third to 11.3 billion Danish kroner during the same period. The company attributed this growth to the popularity of its new product ranges, including those themed around the World Cup, Formula 1, and the Netflix movie KPop Demon Hunters. Lego launched over 330 new products in the first six months of the year, including a replica of the official FIFA World Cup trophy. The firm continues to invest in sustainability initiatives, with plans to transition to paper-based packaging across all factories by 2027.
Why it matters
Lego's strong financial performance indicates sustained global demand for licensed toy sets, while its shift toward renewable materials reflects broader corporate efforts to reduce plastic waste in the consumer goods sector.
Read the original report — The Independent
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