Luxury Carmakers Tap India's Growing Appetite for Bespoke Vehicles
· Automobile · Business Standard
Luxury carmakers are expanding their presence in India to meet rising demand for bespoke and highly customized vehicles. Manufacturers report that affluent Indian buyers increasingly seek personalized options, from custom paint finishes to bespoke interior trim and materials. This shift reflects a broader growth in ultra-luxury consumption across major metropolitan markets in the country. Brands are responding by establishing dedicated personalization studios and expanding customer concierge services. Industry executives note that the trend spans multiple vehicle segments, led by sports cars and high-end SUVs.
Why it matters
High-end automotive manufacturers and affluent consumers in India drive this market shift, as brands increasingly compete to offer personalized vehicle customisation options.
Read the original report — Business Standard
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